Luzera
Introducing the World's Fastest Electric Hypercar
VELOCE.HYPERCAR is the official digital launch experience for an ultra-exclusive, all-electric high-performance hypercar. The web platform combines motion graphics, dynamic scroll-driven animation, and a custom 3D car configurator to build buyer anticipation and handle luxury vehicle reservations online.
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year:
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Veloce Automotive
Automotive & Luxury
2025
9 months
Website DevelopmentCinematic Product Narrative
We designed the entire user journey around high-impact cinematic reveals. Using scroll-bound physics animations, visitors organically peel back the layers of the hypercar—from the carbon fiber monocoque chassis to the active aerodynamics wings—with highly polished micro-interactions.
High-Performance 3D Configurator
We developed a lightweight 3D vehicle customization module that lets prospective buyers view the car from multiple camera angles and switch between high-gloss body paints, alloy wheels, and custom interior leathers, streaming beautiful render states in real-time.
Website DevelopmentSold Out in 48 Hours
The web platform successfully launched the hypercar to an international cohort of collectors, leading to all 150 planned production allocations selling out within 48 hours. The experience set a benchmark for immersive luxury automotive campaigns.
